Children's clothing, referred to as children's clothing, refers to clothing suitable for children. According to the age group, it includes baby clothing, baby clothing, child clothing, middle child clothing, big child clothing, etc. It also includes school clothing and so on. According to the type of clothing is divided into: onesie, coat, pants, hoodie, suit, T-shirt, shoes, etc.

Children's clothing material requirements are higher than adults, both good looking, wearing and comfortable, the key is to ensure the quality of children's clothing, can not damage children's health.

China's children's clothing industry has begun to enter a period of rapid development, industry competition will also become more and more intense with the continuous entry of enterprises. In fact, the domestic high-end children's wear industry is mainly dominated by small and medium-sized enterprises, and the number of small and medium-sized enterprises accounted for more than 99% of high-end children's wear enterprises above scale in 2011; From the perspective of asset scale, the asset scale of small and medium-sized enterprises accounts for 75%; In terms of the proportion of sales revenue, the proportion of sales revenue of small and medium-sized enterprises is 86.08%. That is to say, the proportion of the number of enterprises is much higher than the proportion of assets and sales.

From the scale of the enterprise and the business situation of the enterprise, the future for a long time, China's high-end children's clothing industry will be in a period of disputes, various companies are trying to get a piece of the cake from the children's clothing industry, even without the background of the clothing manufacturing industry is the same. However, from a regional point of view, Jiangsu Province, Guangdong province and Zhejiang Province will continue to play the scale advantage in the high-end children's wear industry, continue to lead other regions, to maximize benefits.

Children's clothing covers the full range of clothing for people aged 0-16. According to the age can be subdivided into baby clothes, baby clothes, small children's clothes, children's clothes, big children's clothes, young people's clothes and so on. From the actual operating situation of the domestic children's wear market, the development of China's baby wear, children's wear, children's wear and children's wear has begun to take shape, the industrial level is more obvious, with their own leading enterprises, the number of brands is relatively large.

According to the Statistical Information Center of the China Textile Industry Association and the National Bureau of Statistics of China, although the financial crisis, the supply of children's clothing in China from 2006 to 2010 showed an upward trend, and the supply reached 1.2 billion pieces in 2006, and the output reached 4.7 billion pieces in 2010. With the global economic recovery and domestic economic development, China's children's wear market sales growth rate also picked up rapidly, in 2010, China's children's wear market sales reached 2.5 billion pieces.

At this stage, China's 0-16 years old children population of more than 300 million, because the children's wear market in the next few years has a larger space for development, some domestic enterprises and foreign enterprises generally optimistic about the prospects of children's wear market development, began to get involved in children's wear business. In the next few years, the consumption of children's clothing market will maintain an annual growth of more than 12%, and become one of the most growth consumer markets in China. However, due to the low scientific and technological content of China's children's wear industry, the threshold for enterprises to enter the market is low, and its marketing model and product development are easy to be imitated. More children's wear enterprises will plan different marketing strategies according to their business positioning to participate in the high-end market or mid-market competition in order to expand their market share.